Hoepfner is a popular German beer brand. Every year in May the company organizes a party in Karlsruhe, the city where it is based.
In 2019 we created an advertising campaign on Facebook. The idea was to publish five sponsored posts showing a countdown before the event started.
I recommended to publish the photos in square format, as suggested by the Facebook guidelines to improve the visibility of the pictures.
The sponsored posts have been very successful, getting hundreds of likes and comments.
Social marketing / ADV